Welcome to our site, fellow resistance fighters! I wish to thank you for your interest in our recently launched web site featuring Haulin' Hooks and other future products!

I'm Daniel Emick, inventor and President of Hypertrophy Enterprises. As a 30 year veteran in the craft of competitive natural bodybuilding, I can state that I share your passion for the pursuit of physical excellence! On the flip side of the equation,
I also fully understand the factors which limit enthusiasts from achieving peak
genetic potential.

One factor to be considered is the correlation between fitness equipment effectiveness and its ability to deliver maximum muscle stimulation and adaptation. Often, the only defining factor separating competitors is the quality of the training tools they have
access to.

One need look no further than the bodybuilding greats of the past vs. those of today to validate my point! The fact is that better equipment, nutrition and training techniques build better bodies, period!

Use our weight lifting straps and lifting hooks for fail safe, super productive workouts.

Haulin' Hooks and future products of Hypertrophy Enterprises are a reflection of our desire to convert our "in the trenches" experience into quality fitness tools. Regardless of your personal goals, it's our sincere hope that you'll benefit from our ideas and innovations forged in the fires of competitive natural bodybuilding.

For no pain gains and intense workouts – buy our weight lifting straps and lifting hooks.

You can rest assured we'll do our God-given best to provide products that will allow you to become yours...